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Can you afford to give your
energy away for free?

Stop absorbing costs, start driving revenue 

EV charging is one of the fastest-growing costs in your business. But for most dealerships, it's also one of the least visible. Find out how to take control, allocate costs accurately, and turn your charging infrastructure into a profit centre. 

Join our webinar

free WEBINAR

Why absorbing EV charging costs doesn't work as a long-term strategy 

Thursday 22nd October 2026 • 2:00pm • 45 minutes

Join Mark Rayner and Andy Lathbury from Fuuse for a session on why absorbing EV charging costs is unsustainable, and how Session Cost Allocation gives you the visibility to fix it, without replacing your existing hardware. Plus, guest speaker Jamie Green from Arnold Clark joins to share how Arnold Clark are turning charge point infrastructure into a new revenue stream.

You'll come away with:

•  Why absorbing EV charging costs is unsustainable as a long-term strategy 

•  A live demo of Session Cost Allocation, attributing EV charging costs by department, vehicle and session 

•  How Fuuse makes this possible without replacing your existing hardware 

•  A real-world case study from Jamie Green at Arnold Clark on how they generate revenue from EV charging 

THE PROBLEM

As your EV volumes grow, so does your energy bill. But without visibility of who's charging what, and why, that cost ends up getting absorbed.

Unattributed EV charging is costing dealerships as much as £300,000, with no way to say which department is spending it, which vehicles it's going into, or how much could be recovered.

Across new sales, used sales, service, warranty, pre-delivery inspection and customer handovers, the cost adds up fast. And in the current market, every penny matters.

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The solution: Session Cost Allocation

Session Cost Allocation gives you full visibility of every charging session across your sites. Before a charge begins, the session is tagged to a vehicle, department and cost centre. That data flows directly into your reporting, so you always know where the cost went.

What it means for your business:

    • Attribute every charging session to the right department or cost centre
    • Recover costs from the right place - warranty, service, customer handover, sales
    • Identify charging abuse and inefficiency across your sites
    • Build a clear picture of your true EV operating costs
    • Create a new revenue stream by charging customers for energy used

Who it's for

Whether you're already absorbing EV costs and looking for a way to recover them, or you haven't yet considered what your charging infrastructure is actually costing you, Session Cost Allocation gives you the tools to recover costs and build a new revenue stream. 

Want to learn more?