In today's competitive market, businesses must be savvy when it comes to the products or solutions they sell. As well as product differentiation and customisation, leading companies often look at outsourcing to help build the right service for them.
One powerful strategy for organisations within the EV charging management sector is to leverage white label software. This approach enables businesses to offer a customised solution for EV drivers under their brand, without the need to create the product in-house. For many companies, it is a smart move, especially if internal resources and time are stretched on other priorities and there are specialist companies, like Fuuse, who already create the right solution.
What is a white label product?
A white label refers to a product or service created by one company but sold by another. In theory, and with the right agreements in place, it’s similar to sticking a white label over the top of one company’s logo and replacing it with the company logo that wants to sell the product.
Of course, it’s more than just replacing one logo with another. The process of white labelling ensures full customisation and adaptation to the product or service before it heads to market. Not only does this reflect the look and feel of the brand, it also ensures it has a presence of its own within app stores and on review sites.
What is White Label Software?
Similar to white labelling a tangible product, a software solution takes it one step further. As the software is already pre-built and includes pre-defined settings, it’s often a case of customisation and rebranding to encompass a company’s identity. There might also be an opportunity for development, especially if it benefits the full software.
What is White Label Software for EV Charger Management?
Charge point operators, whether public or private, might require a fully branded charging experience for their drivers and users. Whatever their needs, they can turn to charger management software companies, like Fuuse, to create a customised solution that meets their needs
This level of customisation includes:
- Branding: logos, colours, and fonts to match the company’s brand guidelines.
- Customisation: tailoring features to meet specific client needs or to enhance existing functionality within the software.
- Integration: white label software can connect with APIs to integrate with the existing systems and workflows, creating a smoother experience for users.
Can You White Label EV Charging and Driver Support Services?
As well as white labelling software, it’s also possible to white label services, such as Driver Support. There are many benefits to white labelling a full solution, including a simple and unified user experience.
How Does White Label Software Work for EV Charger Management?
The process typically involves a partnership between the EV charging software provider and the company interesting in selling their version of the product. In many cases, these companies are charge point operators with extensive charging networks, so they need a bullet-proof solution that’s easily scalable.
1. Select a Software Provider
Your chosen software provider will already have a solution available on the market, and they may share upcoming integrations or functionality within their roadmap. Companies looking for an EV charge point management service must feel confident that their provider has the full tools, solutions and support they require.
2. Establish Customisation Requirements
Once a provider has been chosen, the company interested in selling the product must supply branding requirements and guidelines. Similarly, companies may not require every software feature or bolt-on.
- Feature selection – collaborate with the provider to understand what features are required.
- Branding – liaise with the provider to implement branding elements.
- Integration – communicate existing software systems used by teams that require integration.
3. Go to Market
In time for its go-to-market launch, the software will be ready and fully branded. This might also include a driver or customer-facing mobile app as well as an internal user-facing platform.
4. Ongoing Support from the Software Provider
After the solution has gone to market, clear communication will be established between the provider and the customer to ensure everything is running smoothly.
Who Maintains the White Label Software?
The software provider maintains the white label software, including any future development work they are contracted for.
What are the Benefits of White Labelling EV Charging Management Software?
Faster Time-to-Market
By leveraging pre-built EV charging software, businesses can quickly launch new products and services. It is a smart move for companies who utilise software providers as they can dedicate more time to the go-to-market strategy whilst another company takes care of the product development.
Reduced Development Costs
Eliminating the need for in-house development significantly reduces costs associated with software creation, testing and maintenance. If a company doesn’t have the in-house experience, it can be far more costly to hire and find the right resources than to outsource elsewhere.
Increased Revenue Streams
White label software provides a new revenue stream for businesses by allowing them to offer a valuable service to their EV drivers. Software services are also modular, so as new functionality or features are delivered, it offers even more opportunities for increasing revenue.
Enhanced Brand Consistency
Consistent branding across all touchpoints strengthens brand recognition and builds customer loyalty. For those operating a public network, it also ensures a smoother experience for every day EV drivers.
Increased Competitive Advantage
Offering a unique and customised EV charging solution can differentiate a business from its competitors. At the end of the day, all users want an easy and seamless charging experience.
Scalability and Flexibility
White label software can easily scale to accommodate growing client demands and adapt to changing market conditions. For charge point operators, a white label solution can seamlessly evolve as new charging sites are installed or alongside plans to expand.
White Label Software for EV Charge Point Management
The electric vehicle charging market is experiencing rapid growth, creating significant opportunities for businesses. White label software plays a crucial role in enabling charge point operators to offer customised charging solutions to their EV drivers, such as:
- Branded charging apps, platforms and dashboards
- Customised pricing and billing
- Real-time data analytics
- Remote management
- Driver group and access permissions
Fuuse: Your White Label Solution for EV Charging
At Fuuse, we offer a white label solution specifically designed for CPOs, fleets, workplaces and large enterprises. Our platform provides all the tools and functionalities you need to:
- Launch your own branded EV charging app
- Manage your charging network with ease
- Offer a seamless and user-friendly experience to your drivers
- Grow your business and increase your revenue
Get in touch with Fuuse today, complete the form below to learn more about our white label solution and discover how we can help you succeed in the EV charging market.
